How to sell on Amazon UK: A Practical Guide for US Amazon FBA Sellers
Expanding from Amazon US into the UK is one of the smartest moves for eCommerce brands looking to reach a new audience. The UK has a mature online retail market, strong demand for US products, and the same familiar Amazon FBA infrastructure.
But the step across the Atlantic isn’t just a change of shipping label — it’s a whole new layer of customs, tax, and compliance to get right. That’s where Crossborder Logistics can help.
Why Sell on Amazon UK?
Amazon UK is the largest Amazon marketplace in Europe, attracting millions of Prime subscribers and a growing appetite for US-sourced products.
Selling here allows you to:
- Reach a broad audience across the UK and Europe through a single FBA network.
- Build brand visibility in one of the world’s most trusted eCommerce environments.
- Leverage Amazon’s infrastructure for fast delivery and returns management.
For many US sellers, the UK becomes the gateway to the wider EU market.
What You’ll Need Before You Start
Before sending inventory to the UK, make sure these essentials are in place:
- Compliance
We offer compliance solutions for your products entering the UK and EU marketplaces, as well as additional market-specific services such as EPR – Extended Producer Responsibility.
- EORI Number
An Economic Operators Registration and Identification number is required to import goods into the UK. It’s how customs track and process your shipments.
- VAT Registration
You must register for VAT if you store stock in the UK or sell to UK consumers. Crossborder Logistics can assist with UK and EU VAT registration, filing, and compliance, ensuring you stay on the right side of HMRC.
- Customs Clearance
Post-Brexit, goods entering the UK from outside the EU need a full customs declaration. This includes accurate HS codes, values, and country of origin details. Our experienced team handles all of this, ensuring your shipments move smoothly through clearance.
- Amazon FBA Prep & Delivery Compliance
Amazon has strict requirements for labelling, pallet configuration, and delivery scheduling. Crossborder Logistics provides FBA prep, re-palletising, and door-to-Amazon delivery, taking that pressure off your hands.
How Crossborder Logistics Can Help
We provide an end-to-end logistics solution designed specifically for Amazon sellers expanding into the UK and Europe:
- Freight forwarding from the US, China, or any global origin to UK and EU destinations via air, sea, or road.
- Customs brokerage and indirect representation for non-UK entities.
- Warehousing and storage in the UK, Netherlands, and Germany, enabling flexible stock management and fast replenishment.
- Amazon FBA prep and re-work services for compliance with Amazon’s inbound standards.
- Ongoing VAT and EORI support, ensuring you stay compliant long after your first shipment arrives.
Our goal is simple: to make selling in the UK as simple as selling at home.
Why Now Is the Perfect Time to Expand
Ocean freight rates from the Far East and transatlantic routes remain competitive, and UK consumer demand for imported goods continues to rise. US sellers with efficient fulfilment pipelines are well-placed to capture this opportunity, particularly as European shoppers become more confident buying from international sellers.
Crossborder Logistics helps you take advantage of these market conditions with transparent pricing, proactive communication, and dependable delivery performance.
Get Started
If you’re ready to grow your Amazon business beyond the US, we’re ready to help.
From your first shipment to ongoing VAT compliance and Amazon replenishment, Crossborder Logistics will guide you every step of the way.
Get in touch today for an informal quote and see how we can help you reach new customers across the UK and Europe.
